editorial copywriter

location: remote 
department(s): marketing 

minnow is looking for an experienced copywriter to help communicate our brand voice across a range of channels. this role is perfect for someone with a clever, creative style who can execute in a fast paced environment. 

 

specific duties/responsibilities:

copy

• Craft compelling and original messaging around collections and capsules, including product descriptions. Provide elevated, clear and accurate information for customers.
• write press releases, media advisories, and news articles for internal and external audiences.
• conceptualize and write blog content that drives organic traffic, boosts SEO, and enhances brand story telling. Develop content calendar to align with marketing and social calendars
• help create strategic selling angles for categories, promotions and products
• write consistent, engaging, on-brand copy for multiple platforms, including website, print, social, email, experiential, and retail 
• refine minnow’s brand voice and develop a POV for external recognition
• collaborate with VP Marketing to develop product / color names

content & strategy

• define editorial and content strategies and position supporting minnow’s customer growth and engagement across all platforms and mediums
• bring seasonal inspiration and collections to life through compelling product stories, driving end-to-end copy across all channels
• craft and create franchise content series to enhance brand engagement and recognition
• develop world class content and campaigns ensuring consistency across all channels: digital, retail, catalog, wholesale and social presence
• work independently to develop new concepts for copy for all digital assets including but not limited to email/ad campaigns, SMS, video, blog, and social
• refine social goals and strategy and drive engagement, growth and community across all social platforms 
• research ways to boost SEO and organic traffic as well as community engagement through creative content and present ideas/strategy to leadership

brand 

• collaboratively with Founder and VP marketing, develop brand purpose, personality and visual image to create a compelling tone of voice and base materials for internal and external use 
• act as brand guardian and taking ownership of the brand guidelines
• write all on site copy for B2C and B2B channels (including but not limited to product copy, landing pages, brand pages etc)
• write captions for social channels (including but not limited to Instagram, TikTok, Pinterest, etc)
• understand and develop tone of voice across all branded assets, including CS response templates as needed
• collaborate with cross-functional teams including but not limited to Web and third-party agencies
• ensure consistency of voice across all channels and customer touchpoints

 

skills & qualifications:

• experience working with digital, consumer brands, luxury a plus
• passion for creative, clever brand voice
• flexibility in a fast paced environment
• experience with asana (or similar platform) and managing timelines
• bachelor’s degree with emphasis in writing or communications preferred, plus 5+ years in content and/or copywriting
• proficient grammar and editing skills