work at minnow

editorial & content manager

about minnow
we’re looking for a thoughtful, talented storyteller to help bring the minnow world to life through words.

working closely with the head of creative + content, you’ll help shape and maintain minnow’s voice across every customer touchpoint, from campaigns and product stories to email, web, social, print, and beyond.

this is a hands-on creative role for someone who genuinely loves writing, understands how a brand voice comes to life, and can move comfortably between a big seasonal story and the smallest product detail. you’ll translate creative direction into clear, compelling, beautifully considered language while making sure everything we say feels distinctly minnow.

we’re a collaborative team, so we’re looking for someone who brings ideas to the table, welcomes feedback, and enjoys making good work even better together.

specific duties / responsibilities:

  • help steward minnow’s brand voice, keeping our language consistent, recognizable, warm, and distinctly ours

  • write thoughtful, engaging copy across web, email, social, paid media, video, sms, print, experiential, product, and other brand touchpoints

  • partner with the head of creative + content to turn seasonal concepts, campaigns, collections, and product stories into compelling narratives

  • develop campaign headlines, storytelling concepts, scripts, and editorial ideas that give our creative work an emotional point of view

  • write elevated, accurate product copy that communicates what makes each piece special and supports the customer journey

  • find fresh ways to talk about categories, launches, promotions, collaborations, and new products

  • help create editorial frameworks, messaging tools, and voice guidelines that keep our storytelling consistent as minnow grows

  • edit and refine copy across the organization when needed, always protecting the voice of the brand

  • bring minnow’s voice to life on social through smart, engaging copy and storytelling

  • develop weekly editorial ideas and social concepts with the head of creative + content and the broader team

  • write captions, scripts, story language, and other copy that feels natural to each platform and still unmistakably minnow

  • think creatively about how larger brand and campaign stories can live in smaller, more immediate social moments

  • stay curious about culture, our customer, and the evolving ways people consume content, and bring ideas back to the team

  • partner with creative, brand, e-commerce, product, and marketing to understand upcoming launches, key moments, and storytelling needs

  • help translate the larger creative and marketing calendar into editorial stories and copy needs

  • keep copy projects organized and moving, balancing multiple deadlines and priorities while maintaining a high level of craft

  • be a generous creative partner: share ideas, give thoughtful feedback, and help build an environment where the best idea wins

  • maintain consistency across channels through strong editing, attention to detail, and a deep understanding of the minnow voice

skills & qualifications:

  • 6+ years of experience in copywriting, editorial, content, or brand storytelling, ideally within fashion, lifestyle, kids, luxury, or another consumer-facing brand

  • an exceptional writer and editor with a portfolio that shows both strong brand thinking and beautiful execution

  • a natural storyteller who understands how words and visuals work together

  • experience writing across multiple channels and adapting a brand voice without losing its personality

  • strong creative instincts and the ability to turn a brief or idea into compelling language

  • comfort moving between conceptual thinking and hands-on writing

  • collaborative, curious, organized, and generous with ideas

  • comfortable receiving creative direction and feedback, and equally comfortable bringing a point of view to the conversation

  • a sharp eye for detail and a genuine appreciation for craft

  • the ability to manage multiple projects and deadlines without losing sight of the creative idea

  • most importantly, someone who understands that a great brand voice isn’t just what we say, it’s how we make people feel

what success looks like:
you’ll know you’re succeeding when minnow sounds as considered and distinctive as it looks.

our voice will feel cohesive across every touchpoint, with enough flexibility to be playful, emotional, informative, or product-focused when the moment calls for it.

campaigns and collections will have stronger stories behind them. product will feel more compelling. social will feel conversational and alive. and our customers will increasingly recognize the minnow point of view before they even see our name.

you’ll also become a trusted creative partner, someone the team looks to for language, ideas, storytelling, and that final bit of polish that turns something good into something that feels truly minnow.

send your resume and a brief note to jobs@shopminnow.com. no cover letter required, but tell us why minnow.

customer experience manager

reports to: chief operating officer
location: charleston, sc (hybrid - 3 days/week in office)

about minnow
minnow is a family lifestyle brand that embraces clean lines, simple details and crisp seaside breezes. timeless, yet fresh, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the shore.

minnow is a reflection of the life and style of its founder, morgan smith, a mother and entrepreneur with a background in premium product marketing. after working in new york and los angeles, she returned to her hometown of laguna beach, california where minnow was born. she now lives on the other coast in charleston, south carolina with her husband and three children.

with the beach and her family inspiring her daily life, morgan envisioned a children’s swimwear collection with an elevated approach: sun-kissed color palettes, purposeful details, custom prints and high quality, hand-finished production.

this is the person who owns how it feels to be a minnow customer. you will be in the queue every day, answering the majority of email, chat, sms and social messages yourself, in the brand’s voice. you will manage the part time support team behind you and build the systems that let them carry more. you will also own the physical part of the minnow experience: the box, the tissue, the insert card, the return that should have been easy. you report to the coo and work closely with the ecommerce, operations and store teams.

specific duties / responsibilities:

  • own minnow’s inbound queue across email, chat, sms and social, and personally handle the majority of it

  • manage, schedule and coach the part-time support team, and build the staffing plan ahead of peak season instead of during it

  • write the macros, response standards and quality bar the team works from, so a reply reads like minnow no matter who sent it

  • run the customer side of returns and exchanges in loop, including exceptions, escalations and the judgment calls policy does not cover

  • own the unboxing experience end to end: packaging, tissue, insert cards and everything a customer touches before they touch the product

  • bring the voice of the customer back to the business with real reporting on what drives contacts, what drives returns, and which product or site fixes would remove both

  • partner with the charleston store team so online and in store feel like the same brand

  • set and report on response time, resolution and satisfaction standards every month

skills & qualifications:

  • 4+ years in customer experience or customer service at a direct-to-consumer brand, including at least a year leading or managing others (required)

  • based in charleston or willing to relocate. this role is in person (required)

  • fluency with shopify and a modern helpdesk, gorgias preferred, plus returns tooling such as loop

  • writing strong enough to count as brand copy. every reply is a customer touchpoint

  • a track record of building process where none existed, not just working inside someone else’s

  • comfort with the physical side of the job: packaging specs, vendor quotes, samples and unit costs

  • premium apparel, children’s, or another category where people care what the box looks like (preferred)

who you are:

  • you would rather remove the reason for the ticket than get faster at answering it

  • you notice when the tissue is folded wrong

  • you can tell a customer no and have them still like the brand afterward

  • you keep your own numbers and do not wait to be asked for them

about the team:
minnow is a small team in charleston, south carolina, selling direct to consumer, through specialty retailers around the country, and out of our king street store. the team is deliberately lean, so this seat carries real ownership from the first week.

send your resume and a brief note to jobs@shopminnow.com. no cover letter required, but tell us why minnow.

director of ecommerce

reports to: coo
department: ecommerce
direct reports: 1-2 (ecommerce coordinator/manager), with oversight of web developer and digital agency
location: charleston, sc (hybrid - 3 days/week in office)

about minnow
minnow is a founder-led, direct-to-consumer (“dtc”) family lifestyle brand dedicated to creating quality products and inspiring meaningful family experiences. founded in 2016, our team is based in charleston, sc. the company is focused on inspiring and encouraging family experience through classic and high-quality swimwear and clothing.

the director of ecommerce owns minnow’s digital flagship and the p&l behind it. this is a player-coach role: you set and execute the strategy that drives profitable, sustainable growth, and you build and lead a small, high-performing team to deliver it. reporting to the coo and partnering closely with the rest of the leadership team, you are the senior-most voice on the digital business, accountable for revenue, margin, and the customer experience end to end. this person is equally comfortable setting direction in a leadership meeting and getting hands-on in shopify, analytics, and the day-to-day of running a high-growth dtc channel.

specific duties / responsibilities:

  • own the ecommerce p&l end to end (revenue, gross margin, contribution, and the annual digital plan) and be accountable for hitting it.

  • set and execute the strategic direction for minnow’s digital business in coordination with the ceo, coo, and vp of merchandising.

  • develop, evolve, and refine the minnow ecommerce strategy to maximize profitability and support sustainable growth, including the evaluation and implementation of new, margin-accretive customer acquisition channels.

  • build the forward-looking channel plan and annual budget; track and respond to kpi performance to deliver the financial plan.

  • own the marketing calendar and channel mix across email/sms, organic/paid search, and organic/paid social.

  • lead retention, promotion, and loyalty strategy to grow ltv through engagement and improved repeat purchase rate.

  • build, manage, and develop a small ecommerce team (1-2 direct reports), setting clear goals and raising the bar on performance and craft.

  • directly manage the relationship and output of the web developer and digital agency, holding partners accountable to results.

  • lead cross-functional collaboration with brand marketing, design, operations, merchandising, and finance.

  • enhance a performance culture through regular kpi reporting, gap identification, and continuous improvement.

  • own the most impactful kpis (website visits, conversion rate, average order value (aov), repeat purchase rate, customer acquisition cost (cac), and lifetime value (ltv)) and convert data into insight that continually improves roi.

  • lead end-to-end website strategy and day-to-day operational execution.

  • maintain and evolve a testing framework to expand the volume and pace of learning through consistent a/b testing, and evangelize a culture of data-driven decision making.

  • optimize ux/ui based on traffic, search, and sales data.

  • work closely with the digital agency to launch new campaigns, improve existing ones, and test new marketing channels.

  • exercise a “test and learn” approach to improve the effectiveness of spend, optimizing campaign creative, copy, and consumer cohorts.

  • continually assess the effectiveness of all ecommerce operations and evaluate needs based on technology and key competitors in the marketplace.

  • oversee day-to-day ecommerce operations, maintenance, and performance measurement.

  • partner with cross-functional counterparts to guide content design, product merchandising, promotions and campaigns, copywriting, and photography.

  • provide cross-functional support to the brand marketing team for positioning and brand development.

what success looks like in the first 90 days:

first 30 days: learn the business.

  • develop a working command of the ecommerce p&l, the shopify plus stack, the data, and the marketing calendar.

  • build strong relationships with the coo, ceo, vp of merchandising, and your direct reports and agency partners.

  • complete a clear-eyed audit of the site, conversion funnel, channel performance, and current agency output. listen and diagnose before making major changes.

by 60 days: set the direction.

  • deliver a prioritized ecommerce roadmap and a channel and budget plan, with a clear point of view on where the growth and margin levers are.

  • establish a regular kpi reporting and review cadence with the leadership team.

  • ship the first round of quick wins (for example, site/cro improvements or campaign optimizations) and show early measurable impact.

by 90 days: own it.

  • own the ecommerce forecast and p&l and be accountable to the plan.

  • have a functioning team operating rhythm in place, with clear goals for your reports and agency partners.

  • demonstrate measurable lift against the kpis that matter, and a credible, sequenced plan for the rest of the year.

who you are:

  • low-ego and secure. you can receive direct, candid, and at times bluntly delivered feedback, separate the signal from the delivery, and act on it without taking it personally or disengaging. you give that same candor in return.

  • a self-directed owner. you thrive in a founder-led environment where standards are high, opinions are strong, and the pace is fast. you bring a point of view and the spine to defend it, and you know when to commit and move once a decision is made.

  • resilient and steady. you stay focused on the work and the outcome when things get hard or messy, and you do not need a perfect environment to do great work.

  • commercially driven and analytical. you are energized by owning a number and being measured against it.

skills & qualifications:
this candidate should have a minimum of 7-10 years of strategic direct-to-consumer marketing experience, including hands-on ownership of online/ecommerce/digital channels, demonstrated experience scaling growth businesses, and at least 2-3 years managing people or partners. must be an analytically-focused decision-maker driven by commercial success. must have:

  • bachelor’s degree or equivalent work experience. degree in business, marketing, advertising, communications, or a related discipline preferred.

  • a track record of owning a digital p&l and delivering against revenue and margin targets.

  • experience building and leading small teams, and managing digital media and website development partners and agencies.

  • proven ability to simplify the complex and to articulate and address business issues and opportunities with leadership and cross-functional partners, including the c-suite.

  • ability to articulate trends, results, and strategy based on data analysis and present appropriate adjustments to plans accordingly.

  • results-oriented: a sense of urgency for overcoming obstacles and achieving measurable results; resourceful, driven, and willing to get hands dirty and personally drive projects and timelines.

  • ability to build a dynamic, team-oriented, results-driven environment.

  • extensive working comprehension of shopify plus.

send your resume and a brief note to jobs@shopminnow.com. no cover letter required, but tell us why minnow.

director of merchandising

reports to: chief operating officer
location: charleston, sc. hybrid, 3 days in office.

about minnow
minnow is a founder-led family lifestyle brand based in charleston, sc. founded in 2016 as a children’s swim brand, minnow now sells swim, apparel and accessories for kids, women and men. the business runs across three channels: direct to consumer at shopminnow.com, wholesale through specialty boutiques and resort retail, and our retail store in downtown charleston. women’s is the fastest growing part of the business and brick and mortar expansion is on the horizon.

the director of merchandising owns minnow’s assortment and the financial plan behind it. this person decides what we make, how deep we buy it, what it sells for and when it goes to market, across dtc, retail and wholesale. the role owns the open to buy and manages the planner who maintains it. success looks like a line that hits its sell-through and margin targets, with less inventory left at the end of the season and fewer units coming back. this is a hands-on role on a small team. the person who builds the plan is also the person who pulls the report.

specific duties / responsibilities:

  • build the seasonal and core line plans across all categories and channels, tying sku count, silhouette mix and investment back to the financial plan

  • own the merchandising hierarchy and the annual product roadmap

  • rank and assort the line, place every seasonal buy, and set drop cadence against the marketing calendar and customer buying patterns

  • build the retail store assortment and the wholesale line as their own cuts of the line, sized to how those channels actually sell

  • partner with design and product development to keep execution on brand and commercially viable

  • own third party assortment and buying for seasonal moments such as easter and holiday market

  • bring in product partnerships and collaborations where they earn their place in the line

  • keep a working read on the competitive set and where the open space is

  • own the open to buy and category-level financial plans, reforecasting against performance

  • manage the merchandise planning team, set the standard for how plans get built and maintained, and grow that seat

  • set weeks on hand targets by category and manage the buy against them

  • hold reserve for in-season chase and work with production on what can realistically be chased

  • own the markdown and clearance plan: when we take it, how deep and in what order

  • set pricing across channels and protect margin as wholesale scales

  • own product gross margin by category and the assumptions behind it

  • own the return rate on new introductions, and work with design, product development and customer experience on fit, size curve and how product is represented on site

  • read sell-through weekly and act on it, both risk and opportunity, alongside the channel leads

  • bring analysis to the leadership team that leads with a recommendation, not a data dump

skills & qualifications:

  • 7+ years in merchandising, buying or planning, with time at a dtc or vertically integrated brand

  • has built line plans and placed buys against a real financial plan, not executed someone else’s

  • has owned an open to buy

  • has managed at least one person, or is ready to

  • apparel required. kids or swim is a plus. women’s is a bigger one.

  • comfortable in the numbers. advanced excel and google sheets. working knowledge of shopify and an erp. we run goodday, nuorder for wholesale, and are onboarding flagship.

  • has a point of view on fit and return rate, and can explain how merchandising decisions move both

  • moves fast, admits mistakes and corrects course without being told

  • comfortable prioritizing in a small, founder-led company where priorities shift

  • bachelor’s degree or equivalent work experience

perks:

  • 3 weeks pto plus two company weeks off in august and december, five weeks total

  • hybrid, 3 days in office and 2 remote

  • medical, dental and vision insurance

  • employee discount and complimentary product

send your resume and a short note to jobs@shopminnow.com. no cover letter required, but tell us why minnow.